Horticulture is the science and art of growing plants fruits, vegetables, flowers, and any other cultivar. It includes plant conservation, landscape restoration, soil management, landscape and garden design, construction, and maintenance, and arboriculture. Floriculture or flower farming is the study of growing and marketing flowers and foliage plants. Floriculture includes cultivation of flowering and ornamental plants for direct sale or for use as raw materials in cosmetic and perfume industry and in the pharmaceutical sector. It also includes production of planting materials through seeds, cuttings, budding and grafting. In simpler terms floriculture can be defined as the art and knowledge of growing flowers to perfection. The persons associated with this field are called floriculturists.